WELL, HOW DID I GET HERE?
As a local Tampa Bay area resident for more than a decade now, I thrive off of watching our city grow to its full potential. I love exploring the sights, tastes, and sounds of communities—and, as someone who can't get enough of traveling, I know that we've got some of the best!
I have a passion for the media industry and have been creating content long before I began my professional career. My formal experience is backed by more than 14 years in the local media and events industry, utilizing skills in marketing, promotions, social media, event planning and production, sales, writing, reporting, branding, public relations, and more.
When it comes to my work, I'm enthusiastic, passionate, motivated, creative, and extremely detail-oriented; I'm always willing to do whatever it takes to get the job done while meeting strict deadlines and getting creative to overcome obstacles.
I've organized events of all sizes—from micro events to festivals with more than 5,000 attendees, worked both on- and off-camera for Tampa Bay area morning shows and behind the mic for local radio, told compelling stories about our community for print and online, and helped both local and national businesses and brands connect with potential customers.
I started my career as a journalism intern and evolved into a community representative for Tampa Bay area media companies, keeping locals in-the-know about what's happening in Tampa Bay. In June 2023, I transitioned from Marketing & Events Director at Tampa Bay's 35-year-old alt-weekly, Creative Loafing, to Marketing Manager at The Dalí Museum in St. Pete. I spend my days working to get people excited about Salvador Dalí's legacy, art, and the city they live in while bringing tourists to the area to experience everything the Museum has to offer, along with hidden gems in the area.
My strong background in communications has allowed me to mobilize successful event strategies and beyond, creating marketing initiatives designed to increase revenue—all while learning to pitch campaigns and assist national brands with sales initiatives and promotions.
I'm excited to continue to grow and evolve with this ever-changing industry while exploring new opportunities and growing my skill base!
In my free time, I love experiencing live music, traveling, indoor rock climbing, kayaking, exploring the outdoors with my husband and pups, volunteering for Reverb, and helping my dad with his local makers business, Crafted Coin.
