WHO, WHAT, WHERE, & WHEN

Marketing Manager

The Dalí Museum
(The Salvador Dalí Art Museum)

​June 2023-Present

 

Developed and executed advertising and communications plans, optimizing strategies based on results while managing agency relationships, directing social media and content production, overseeing website updates, and leveraging analytics to adjust marketing strategies and building partnerships to extend reach. Also served as a PR contact for media events.

 

• Developed, implemented, and evaluated advertising and communications plans for exhibits, events, programs, and special projects; monitored and optimized based on results

 

• Served as primary point of contact to several agencies (advertising/media, PR, and design agency), developing briefs for campaigns and ensuring timely delivery of plans and creative assets

 

• Provided constructive criticism of campaign creative to ensure it is on brand and on strategy

 

• Led annual social media strategy that engages audiences and leads to measurable action

 

• Managed Content Producer who is responsible for Museum-wide copywriting/editing and social media, email, and website content development; oversaw editorial calendars; ensured content is on brand and aligned with strategy; guided reporting and monitored results

 

• Edited, approved, and published website content to WordPress CMS

 

• Used project management software (Asana, Airtable) to ensure timely execution of advertising and communications tactics

 

• Leveraged analytics on visitation, consumer, and market behavior and customer segmentation, provided by Marketing Analyst and research firm, to adapt or redefine marketing strategies

 

• Oversaw, implemented and monitored marketing offers/coupons

 

• Identified and executed partnerships with community and special interest groups and DMOs (Destination Marketing Organizations) to extend marketing reach through trade and co-op marketing initiatives

 

• Served as on-site PR contact, including arranging interviews, providing assistance for/at media events and shepherding incoming media requests

 

• Reviewed market conditions and competitor data; stayed abreast of overall marketing, tourism industry and museum/attraction trends

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Social Media Consultant

Crave Digital

January 2021-present

 

Developed social media strategies to refine social media presences and monitored brand interactions with the public; implemented content strategies on social media platforms.

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​• Created unique, engaging content & maintained content calendar

​• Identified trends in customer interactions

​• Planned digital campaigns to build community online

• Analyzed engagement data 

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By the numbers - an example of a clients' first six months with Crave:

• Increased social media engagement on clients' accounts by 36k

• Increased followers on clients' accounts by 6.2k

• Increased impressions on clients' accounts by 1m

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Associate Wedding Coordinator & Social Media Specialist

Confetti Events + Weddings

September 2022-February 2024

 

Responsible for organizing and overseeing the various aspects of wedding planning including vendor communication, timeline creation, and day-of execution; interpreting clients' vision and turning it into reality + posting daily content to Confetti brand Instagram and Facebook accounts.

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Marketing, Promotions, & Events Director

Creative Loafing / Tampa Weekly

​April 2014-June 2023

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Began as Brand Ambassador, promoted rapidly from Marketing & Events Assistant to Sponsorship & Events Coordinator to Marketing & Events Manager to current position. Roles include marketing Creative Loafing brand and products with focus on creating, planning, marketing, selling, and executing local lifestyle events with attendance rates upwards of 5,000 attendees. Strong emphasis on social media, sales, and experiential marketing.

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• Supervised Marketing & Events Department while serving as a liaison between the Marketing, Events, Sales, Design, and Editorial Departments

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• Cultivated a thriving social media presence by curating engaging content; increased followers, engagement, and impressions, including a boost in Instagram followers from 1k to 86k+

• Created and maintained budgets and event websites, including event P&Ls and marketing allocations; submitted payments for vendors, staff, and various expenses to ensure profitability; updated event sites with engaging content; acted as main contact for all outside media

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• Sold event sponsorship packages to local and national companies by developing relationships and creating unique experiential activations

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• Developed and refined elements of the CL brands (Creative Loafing, CL Events, CL Deals, and CL Space) by seeking unique opportunities and effectively marketing and promoting via various outlets (digital, print, TV, grassroots)

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• Fostered mutually-beneficial relationships with local businesses and sought out community-based marketing and sponsorship opportunities​​​​

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Marketing Coordinator

Coleman Law Group

August 2014-May 2015

 

Developed and nurtured a positive brand image and experience while researching competition to establish quality firm characteristics, pricing, and effective marketing

• Increased monthly leads by 85.7% through quality campaigns and content

• Created and oversaw all internal and external marketing efforts while tracking sales data, designing creative collateral, and writing engaging content

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Additional Experience

Cox Media Group, Brand Ambassador, 2014-2015

ARTiculate Suncoast, Freelance Blogger, 2012-2014

CBS Radio, Promotions Assistant, 2014

PostcardMania, Copywriter, 2013-2014

Hampton Arts Management, Program Assistant, 2013

Ganther Web, ​Freelance Blogger, 2012-2013

83 Degrees Media, Development News Editor, 2010-2013

VERTICAL Tampa Bay, Freelance Writer, 2012

Freedom Magazine, Investigative Reporter, 2010

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